Point of Sale Marketing
Help your operators get their share of the market
Key supporting facts and OPPORTUNITIES:
- 82% of coffee is consumed before 12 noon each day in the US
- 36% of people brought their coffee to work from somewhere other than home
- 80% of coffee is consumed at home – if your operator’s customers enjoy your coffee, help them retail (TAKE OUT) your products
- Specialty and gourmet coffees like cappuccino, espresso & flavored coffees have experienced double digit growth in the last number of years
- There were 1,500 coffee shops in 1990. In 2012 there are over 22,000.
- Dunkin’ Donuts and McDonald’s remarketing of their stores is all about coffee. Very little is being said about donuts and other breakfast items. Coffee and beverages provide 40% of the margin of all food service operators.
The Lacas Coffee Branded Retail Program will help your operators increase their sales
Help your operators to get the immediate attention of their customers and let them know that they have great coffee
Communicate to their customer:
- The quality of their coffee
- The importance of coffee in their establishment
- That they are prepared to sell coffee quickly on a Take-Out basis with their Fresh Food Menu
To see our current* Point-of-Sale materials, click here to download the catalog.
*Please note that new signs and displays come and go. As such, please ask about sign availability before ordering.