“Your rich cup of Fair Trade coffee can help farmers escape poverty. Most small-scale family farmers live in remote locations and lack access to credit, so they are vulnerable to middlemen who offer cash for their coffee at a fraction of its value. Fair Trade guarantees farmers a minimum price, and links farmers directly with importers, creating long-term sustainability. Through Fair Trade, farmers earn better incomes, allowing them to hold on to their land and invest in quality.
Fair Trade Certified coffee pioneered the Fair Trade certification movement in the United States and continues to serve as its backbone. Fair Trade provides a vehicle for tremendous impact in the lives of more than five million coffee farmers and their families. Farming organizations have been able to forge better business opportunities and cut out intermediaries. Fair Trade premiums that provide community development funds help enable cooperatives and associations to invest in their communities. Industry recognition of the importance of Fair Trade is growing; coffee roasters continue to increase their annual commitment to support Fair Trade farmers. Many of Fair Trade USA’s coffee partners are small to medium size roasters and retailers that drive the momentum of the Fair Trade movement. These commitments deliver even greater impact back to coffee farmers.”
Source: Fair Trade USA website – www.fairtradeusa.org